Historically, the company advanced its social mission of championing "better health for all" through the excess of earnings the business generates. GreenShield's 2022 Social Impact report shares how the strategic, tech-supported integration of benefits and healthcare services has taken GreenShield's client offerings and social impact to the next level. Focusing on filling the gaps through prioritizing underserved communities is the goal of the Essential Medicines program, and the organization at large, as it champions for better health for all Canadians. Much like the United Nations, GreenShield firmly believes that access to essential medicines is a fundamental human right. It was in response to this that Wilkinson founded GreenShield as a not-for-profit social enterprise with a mission to deliver "better health for all." Through its social impact brand GreenShield Cares, GreenShield reinvests its earnings and deploys its wholly owned health services to underserved communities. He was struck by one particular mother who chose to fill her child's prescription instead of her own because she could not afford to pay for both. Back in 1957, Windsor, Ontario pharmacist William Wilkinson saw his customers struggling to afford medications. The GreenShield Cares Essential Medicines program addresses this gap."Ĭhampioning for better living is exactly the vision GreenShield was built on. In fact, our self-reported data indicates that 29 per cent of immigrants reported to not have prescription drug coverage, compared to 17 per cent of non-immigrants this data is based on what patients currently experience when seeking out medication for themselves. "Many Canadians are without access to essential medicines due to a lack of affordability, with those from marginalized and/or racialized groups struggling the most. "As a not-for-profit social enterprise, finding a better way to improve access to health care is how we got started," said President & CEO, Zahid Salman. This way, GreenShield can both pay for and provide the solution. For this program, GreenShield Health's digital pharmacy, The Health Depot, will dispense and deliver essential medicines at no cost. As a 'payer', GreenShield has a long history of offering insurance, administering benefits, and paying claims now, as a 'provider', GreenShield is a Canadian healthcare leader delivering programs such as mental health therapy to telemedicine to digital to clinical pharmacy services and more. GreenShield is uniquely poised to fulfill this need as Canada's first and only payer-provider. "This means that a subset of Canadians often must choose between paying for their prescription medication or meeting their basic needs, leading to an overall reduced quality of life." "From single parents working multiple jobs to keep their family afloat to widowed early retirees who no longer have dependent coverage, there is a notable percentage of the population who do not qualify for the provincial or territorial prescription drug benefits plan and whose employer may not offer a private drug plan," said Ned Pojskic, Vice President of Pharmacy Benefits Management at GreenShield. The pilot program has started in Ontario in partnership with the Niagara Falls Community Health Centre and the Windsor Essex Community Health Centre, with other locations to follow. More than 97 per cent of Canadians have some form of coverage for essential medicines, which is why the GreenShield Cares Essential Medicines program is a solution designed to fill the gap for the one million without coverage. Today, GreenShield launches a first-of-its-kind program to provide essential medications to low income Canadians without public or private drug coverage.
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