![]() ![]() ![]() The brand’s growth for the year to 30 April 2023 was bolstered by its core variant, its ready-to-drink portfolio, and the launch of Jack Daniel’s Bonded Tennessee Whiskey. The Irish whiskey recently partnered with actor and comedian Aisling Bea to create its latest responsible drinking campaign.īrown-Forman’s Tennessee whiskey brand, Jack Daniel’s, reported its second year of growth after rising by 7.9% in 2022. The brand now sits at 11.1m cases and is targeting 15m by 2030, according to Brendan Buckley, international marketing director at Jameson owner Irish Distillers, the Irish whiskey arm of Pernod Ricard. The world’s biggest Irish whiskey brand has reported its second year of double-digit growth with sales growing by an impressive 15.1%. The celebrity collaboration will likely help to increase the brand’s sales in 2023. In March 2022, Diageo revealed plans to open a CA$245 million (US$190.96m) carbon-neutral distillery in Canada for the whisky brand.Įarlier this year, the Canadian whisky teamed up with Foo Fighters singer Dave Grohl to release a spot for the Super Bowl. The brand remains the second-biggest-selling Canadian whisky in the world.ĭiageo-owned Crown Royal saw its sales slip by 5.9% in 2022 after a particularly strong performance in 2021 when case sales increased by almost 1m. In Beam Suntory’s 2022 financial results, the brand noted that its ready-to-drink Canadian Club & Dry (mixed with ginger ale) grew by double digits. Described as a ‘highly versatile’ whisky by Suntory, the brand is typically used as the base for a Highball cocktail in Japan.īeam Suntory’s Canadian whisky brand continued its upward trajectory in 2022 with a modest 4.9% increase. Kakubin was first created in 1937 by Shinjiro Torii, Suntory’s founder and first master blender. It was the only million-case-selling Japanese whisky brand to report significant growth in 2022. Japanese whisky Suntory Kakubin reported a double-digit increase in 2022 to 6.1m cases. Nikka Whisky will celebrate its 90 th anniversary in 2024, which should bring some momentum to the brand’s sales as it plans commemorative releases and activities. Last year, the company released Nikka Discovery 2022, a pair of single malts, Yoichi and Miyagikyo Aromatic Yeast. “We have a great partner in South Korea who’s really leaning into opportunities on that brand, and I would say that’s taken us by surprise – in a good way,” she said at the time.Ī focus on Asian markets could see the brand reach new sales heights in the future.Īsahi Breweries-owned Black Nikka Japanese whisky reported stagnant sales last year, sitting at 3.3m cases since 2020. Speaking to The Spirits Business last year, Heaven Hill co-president Kate Latts noted “interesting activity” for the brand in South Korea. ![]() Perhaps the company’s enhanced focus on its Japanese whisky portfolio this year could lead to an improvement in Tory’s sales in the future.īourbon giant Heaven Hill’s largest American whiskey brand, Evan Williams, saw a small uptick in sales last year. Suntory recently revealed a 10 billion JPY (US$77 million) investment into its Yamazaki and Hakushu distilleries to celebrate the company’s 100th whisky-making anniversary. Like its stablemate Maker’s Mark, Japanese whisky Tory’s also held on to its ninth-place position.ĭespite a slight increase in 2022, its sales have remained at 2.9m cases for the last three years. The American whiskey brand also received B Corp certification in January 2022, becoming the largest distillery in the world to achieve the title, it claimed at the time. Maker’s Mark also surpassed Bulleit as the top-selling Bourbon brand on US e-commerce platform Drizly last year. In Beam Suntory’s 2022 full-year financial results, the brand saw its sales rise by 11%. Scroll through to discover the top 10 best-selling world whisky brands of 2022, listed in order of their nine-litre-case sales.ĭata listed is to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2023 report.īeam Suntory’s Bourbon brand, Maker’s Mark, retained its 10 th position with a healthy 5.3% growth in 2022. However, this brand is not (yet) among the top 10 best-sellers. Most million‐case‐selling American whiskeys were in growth in 2022, while the Irish whiskey contingent welcomed a new member to the million-case crew. ![]()
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